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5 Star data collected in the email

Response rates for reviews are low and getting lower because customers are simply being bombarded with surveys and review emails every day. 

Feefo needs to apply the tactics that many other providers offer whereby the star rating in the email can be clicked on and the data is collected. This 'quick click' tactic is the minimum effort for customers - they don't even have to leave their email inbox if they don't want to and they have the option to leave verbatim if they want to. 

To apply this all you need to do is store the 5 stars as separate images with individual links in the HTML. Easy-peasy. 

In applying this I internally saw my response rate increase by 5% points

  • Guest
  • Aug 14 2018
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  • Admin
    Tanja Ehrhardt commented
    15 Aug, 2018 01:25pm

    Thank you for coming back to me so quickly, I will reach out via email



  • Guest commented
    15 Aug, 2018 11:52am

    Hi Tanja,

    Sure. I only have access to email at the moment. Does that suit you?

    Kind regards,

    Beth Harvey
    Customer Experience Marketing Executive

    Ext: 7419
    Direct: 0333 241 4028
    Email: Beth.Harvey@1stcentral.co.uk


    First Central Insurance Management Ltd.
    Central House / 25-27 Perrymount Road /
    Haywards Heath / West Sussex / RH16 3TP

  • Admin
    Tanja Ehrhardt commented
    15 Aug, 2018 11:38am

    Thank you for posting this idea!

    I'd love to have a chat with you about this issue, would you be happy for me to get in touch?



    Product Manager