In our estimation Feefo would be better if a link came back to our site regardless of whether the reviewer left service or product or both. Having switched from V1 to V4 we appear to have lost lots of inbound links from Feefo to product pages (inner pages of the site). On the face of it, the seo benefit is somewhat reduced. Additionally its a nicer experience for the reader to on the Feefo page to click through to the product being reviewed. It seems quite limiting?