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Response Performance - Open / Non-Open Engagement Analysis

As a marketer, it would be useful to be able to do more with the open or non open data. For example, if I wanted to be able to identify the customers who never leave a review after being sent an email. The ability to be able to filter based on volume of reviews sent by never opened on a grouped individual level. I may want to extract a list of those contacts and target them via alternative channels. Knowledge of that behaviour could infer other marketing activities or interactions with the brand that a particular group of customers are displaying.

  • Guest
  • Oct 15 2019
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  • Admin
    Neil Terry commented
    24 Oct 18:41

    Thanks Chantelle. Great idea - we are looking at providing better segmentation on on reporting on the roadmap so I will include as part of the consideration.